Google Adwords advertising allows small local businesses to pinpoint precise locations for their ad placements, even down to a particular zip code. Google, for example, has their Google Places listings attributed to local searches. Sites like Google, Bing and Yahoo have responded to these searches. The Yellow Page executives love to prey on these small local businesses and charge them premium advertising rates.Īs our society shifts from paper to digital information consumers are increasingly using the internet whether it’s through search or social media to find businesses and local services, ask for recommendations and read customer reviews. Such as local contractors, restaurants, plumbers and electricians. The few local businesses that are still relying on the Yellow Pages are typically undeserved online. At Raincross Marketing we suggest our clients scale back on their traditional advertising costs, don’t stop entirely, but allocate and place more of your advertising budget into online marketing and web advertising methods (Google Adwords, Facebook Ads, etc…). It’s true, the Yellow Pages is far less relevant than it once was. These listings really aren’t cost effective for 99% of local businesses. The Yellow Pages has traditionally charged high rates to receive preferred placement in their directory. When we study even further we notice Yellow pages and other online directories only add up to 5% or less of web based traffic for the majority of our local businesses. Typically our customers see 60 – 80% of their web traffic referred from search engines. When we study our customers online analytics, we routinely see traffic from search engines as the #1 source… by a wide margin. How often to you flip open the Yellow pages? ( come to think of it… do you even know where your copy of the Yellow Pages is?) How many times per day do you search on Google? vs. Search engines, such as Google, Yahoo and Bing, are just the starting point to locate a wealth of available information at your fingertips. As consumers we use the internet because of convenience and because it’s a relevant means to access information quickly. Today we are connected in an online world. So having your business listed in the Yellow Pages directory was once a necessary marketing expense for local businesses. Our Answer: The Yellow Pages was once a regular source for consumers when looking for information on businesses and local services. “Should we continue to advertise our business in the Yellow Pages?” "That this specific Yellow Pages Directory is often recommended by leading industry experts, such as Moz and HubPages, when it comes to building local citations.We often get asked the following question from local businesses: "That this specific Yellow Pages Directory is a Yext® Certified Partner and Environmental Protection Agency Green Power Partner." "Service providers report that up to 80% of new offline sales stem from customers reading online reviews and then contacting the company for service." "76% of people agree that Yellow Pages Advertising encouraged them to contact a business they had not previously considered." "Each dollar spent on Yellow Pages advertising generates an average of $47 in sales and $16 in profits." "Eighty-eight percent of Yellow Pages references result in contact with a purchase or an intent to purchase." "Americans used Yellow Pages to look up 16.3 billion references - up from 16.1 billion." "Yellow Pages Directory Inc offers one of the lowest prices for Yellow Pages Advertising anywhere." Advertise with us for less than $0.14 cents per day!
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